Thirubuvanam sarees are famous for their high-quality 3-ply filature silk. But with so many look-alikes in the market, the Silk Mark is your only guarantee that you are paying for 100% natural silk and not a synthetic blend.
What is Silk Mark?
It is a quality assurance label issued by the Silk Mark Organisation of India (SMOI), under the Central Silk Board (Govt. of India). It guarantees that the fabric is pure natural silk.
Why it is Mandatory for Thirubuvanam Sarees
For a Thirubuvanam silk saree, the Silk Mark is mandatory because it guarantees the use of authentic 3-ply filature silk, confirming the fabric is a natural organic protein fiber rather than a synthetic “Art Silk” or polyester blend. Since these sarees are significant investments ranging from ₹15,000 to over ₹50,000, this certification ensures the material value truly justifies the premium price.
Furthermore, by insisting on this label, you support the authentic weaving community, as authorized Silk Mark users are verified members of registered local societies, ensuring your purchase directly benefits the traditional artisans.
Step-by-Step: How to Verify Your Saree
1. Check the Physical Label
Look for the official hang-tag. It must have:
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The Butterfly Logo.
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A high-security Hologram.
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The words: “Promoted by Govt. of India.”
2. Identify the Unique Serial Number
Every authentic tag has a unique alphanumeric code printed on it. This code is specific to the weaver or the shop.
3. Online Verification
Go to the official Silk Mark India website – silkmarkindia.com.
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Find the “Label Authentication” section under the Consumer tab.
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Enter the serial number from your tag.
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Result: It should display the name of the authorized seller (e.g., a specific Thirubuvanam weaver society).
4. The QR Code Scan
Most modern tags have a QR code. Scan it with your phone to instantly see the manufacturer’s credentials on your screen.
Important Note on Zari
The Silk Mark only certifies the silk yarn. It does not guarantee the purity of the gold or silver zari. For that, you should look for the GI Tag (Geographical Indication) specifically for Thirubuvanam. Beyond labels, always choose authentic and established sellers who have a long-standing reputation for traditional weaving. Trusted sellers are open about their sourcing and will clearly stand behind the quality of both their silk and their zari work. Buying from recognized experts ensures you are getting a genuine Thirubuvanam masterpiece rather than a commercial imitation.
Conclusion: Buy with Confidence
Understanding the Silk Mark is the most important step in protecting your purchase. While the beauty of a Thirubuvanam saree lies in its craftsmanship, its value lies in its purity. Always look for the butterfly logo and take a moment to verify the serial number online. By doing so, you ensure that your wedding pattu is not just a garment, but a genuine piece of heritage that will last for generations.
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